Be clear and direct, use photos and videos, include a call to action, and link back to your website when relevant. What kinds of posts get the best results, and how can you increase engagement? Record a new video to upload to Facebook. Ask them for personal experiences, or opinions on specific situations. So whether you’re using Facebook pages for social media marketing or simply trying to post photos for friends and family, here’s my 2020 version of the unofficial guide for the sizes of Facebook photos on the various parts of the site. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. We're committed to your privacy. As soon as you have a few friends and have "liked" some companies, organizations, comments, or products, then Facebook's automated friend recommendation tool will kick in and start showing you links to "people you may know." The key to a successful Facebook post is to start with a clear objective. Thus, you motivate people to comment below on your post. Click bait refers to using vague or misleading language such as “You’ll never believe the five things this guy said…” to generate clicks, without fulfilling the promise made by the statement. If people feel misled by your posts, they won’t come back for more. We're going to look at the latter, specifically at variables you should consider and look for in the most basic post and engagement. Just be sure that when you share a link on Facebook, the page you’re sharing has an image that will appear in the News Feed (a large picture will appear below your post along with a headline and some text when you paste in the URL.). Occasional promotions and offers are expected and effective, but you need to balance getting with giving by offering useful content to your audience and being mindful about building a sense of community. You can record a new video now instead of selecting one you've already recorded. Spark a debate? Picture: Facebook/Channel 7 Source:NCA NewsWire A berth at the Port of Brisbane remains in lockdown after sodium cyanide spilt from two damaged shipping containers. Spark a debate? What do you want this post to do? As part of a push for stronger messaging, the agency acknowledged masks work both as "source control and personal protection." Subscribe to Social Media Today to get the must-read news & insights in your inbox. (2) If you ran into one of your users at a cocktail party, what story would they talk about that you would want to retell? Connect with friends, family and other people you know. India: Police patrol parts of Bengaluru hit by deadly violence. These 7 things are what I'm concerned with when posting to Facebook pages. That's pretty much it. Are there things you should be doing that you’re not? A bipartisan group of lawmakers will unveil a $908 billion coronavirus relief bill on Monday, according to Sen. Joe Manchin. Sharing photos and videos personalize your Facebook page. 1. Or, hit “Ctrl” + “V” on your keyboard to add the URL of the video to your post. Drive traffic to your website? The free newsletter covering the top industry headlines. 6. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '36cbbe3d-546a-4bbc-a395-5a9d8f1f6852', {}); Originally published Mar 25, 2015 11:00:00 AM, updated January 08 2020, The Anatomy of a Successful Facebook Post. Free and premium plans, Sales CRM software. Recently, it has also become possible to post larger, animated images through Facebook's built in emotion system. The example below is a linked post with a compelling photo. Parts of a Facebook Page 1. Facebook has undergone a few redesigns over the years, and this page has been called the "Wall" or the "Timeline" in the past. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Make sure the sentiments you post are authentic. I spent hours on the phone and visited parts of the country I never thought I’d see. See all integrations. September 2, 2011 at 8:09 AM Public. Occasional humor, as long as it’s not offensive and is appropriate for a business audience, is appreciated and can be very effective. This week marked the start of the construction of our first major Data Centre facility in Lagos, Nigeria. (Note: No Facebook fans were harmed during the dissection of this Facebook page.) Content creation is one the biggest challenges for brands. 7. And that objective should be obvious. 45 Facebook Post Ideas That Generate High Engagement. Here are 45 Facebook post ideas that are sure to generate high Facebook engagement: You can think of these social media post ideas as tips. This is a preliminary effort at deconstructing the … Drive traffic to your website? And one more, a kitten caption post (Okay, I lied-- kitten photos get attention. Photos with inspirational thoughts typed into the image (as memes) are a highly effective way of getting shares. Start with a Story Open your Facebook page and start a new post. To do that, click on the photo icon in the status area, and upload a photo. Select any friend list to see a mini News Feed of posts made by just those friends. 2. Jobs on Facebook - SPAR Is Hiring December Part Time Jobs ... ... Facebook Some studies (such as this one by TrackSocial) have shown that posts with fewer characters (ranging from 40 to 70) get the best results. What kinds of posts get the best results, and how can you increase engagement? Choose a unique photo (851 x 315 pixels) and change it as often as you like. We actually share the data behind WHY the Facebook ads are performing the way they are. I don't have a ratio or good model to follow (apart from this one), but in the case of, Title and description of content shared: not all websites have appropriate titles and descriptions. Be sure to add your text and a shortened URL (use a URL shortener such as bitly or owl.ly into the photo description area. The condensed link to the post is automatic and shows up in the FB post. If a conversation is going, a debate is being had, or if someone asks questions like then feel free to clarify with a followup comment or link. COVER PHOTO CaptureThe Essence OfYour Business And Showcase Your Product Or Service Your Cover Photo is the first thing people will see when they visit your Page. This feature lets you post updates only for specific people. At least three died in police firing during protest against a Facebook post that allegedly insulted Prophet Muhammad. Use specific language but be realistic: you can’t expect people to write an essay about how great your product is. Other users may navigate to your Profile page to find out more about you, and you have the option of making your Profile page information available to anyone on Facebook to see or to keep your Profile visible only to your Facebook friends . What do you want this post to do? Get people to share it? free social media and blog post scheduling template, Facebook Shops: What Is It and How Brands Can Use It, Facebook's Testing New Email Marketing Tools: Here's What We Know So Far. I only setup Twitter not Facebook in Publicize. You’re going to have to think a little harder about what your business audience needs. The post below from HubSpot is an example of offering valuable educational content to your audience. If there's ever content you see online, at work, on Facebook, in email, whatever, and you think it'd be good to share with your fans, get it over to your social media team with a description and key brands to be tagged. Share photos and videos, send messages and get updates. Video streaming services like Facebook Live are becoming increasingly popular on social networks and have shown to boost engagement when done well. Go to any Facebook post (it doesn’t matter if it’s in a group, on a friend’s timeline, or in your feed), and click the small arrow in the upper-right corner. Read more: ... curated by Post … Both have a clear and obvious goal. Are there things you should be doing that you’re not? This is part of the reason Abraham Lincoln is rightly revered, ... follow him on Twitter or subscribe to his updates on Facebook. , many people wonder what the secret for success is. When it comes to Facebook marketing, many people wonder what the secret for success is. Your posts should be a near 30-70 mixture of promotional content (with links back to your website) and value-added content, in which you share relevant information that your target audience would find useful or interesting or develop the community. The 13-Part Anatomy of a Facebook Business Page. Mark Schaefer and Tom Webster analyzed data on 8,000 Facebook pages (data courtesy of AgoraPulse) to identify how brands were impacted by the apparent drop in organic reach. Now, when ever I’m writing a related article on my blog or any other website, I use those videos and embed it within a blog post. Our Facebook search tutorial explains how Facebook search works, so you can look for people you know on Facebook. Creating content to post on social media outlets is one of the biggest challenges for any professional. Ask about an advice Encourage comments that build community? Easy Engagement: The post has two simple options that make it easy to engage. Custom friend lists in Facebook can be created only via Facebook on the desktop and not via Facebook mobile apps. Premium plans, Connect your favorite apps to HubSpot. People appreciate it when you share what you know—without asking anything in return. If there's ever content you see online, at work, on Facebook, in email, whatever, and you think it'd be good to share with your fans, get it over to your social media team … The process is a little different for iOS and Android: iOS - Tap the Camera button in your Facebook post, then tap the Camera again … If your post has a specific objective it will be much more effective. Facebook frowns on that sort of activity, which crosses a line to spamming. The example above is a good use of a short but compelling text that supports the photo and engages user. But don’t feel guilty if this hasn’t been a part of your social media strategy so far—there’s no time like the present to start a new habit. Facebook Job Posting Tips: It's one thing to post a job on Facebook, it's another to have it successfully recruit quality applicants. These can be edited, Thanking participation with likes and follow-up comments (see part 7, as well). A perfect Facebook post is part of a consistent sharing strategy. Here is an example of a photo post with shortened URL. You … huffpost.com 31 Of The Funniest Tweets About Cats And Dogs This Week It’s the same advice you’ll hear from any good inbound marketer. If you are introducing a new product, offer a special deal or limited time offer to encourage cli… We'll show you our top tips on how to post jobs on Facebook with the Facebook jobs feature. Written by Shari Monnes By signing up to receive our newsletter, you agree to our, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Social Media Today's #SMTLive Holiday Party, By re-sharing something as your brand, but via a fan or friend, that fan or friend receives a bit of recognition for sharing something with their network. But wanna know the best part? If you are introducing a new product, offer a special deal or limited time offer to encourage clicking. You may unsubscribe from these communications at any time. HubSpot also recommends this free Facebook guide for reaching and engaging your audience. URL links in photos (above) may be less effective than linked posts (below) in generating clicks on Facebook. Note: When you post something on a friend’s timeline, your friend can choose the audience for the post. Washington Post Today at 10:00 AM A similar example is below, using a photo and short URL. If you want someone to click on a link and read your blog post, use an enticing headline. Get people to share it? If someone responds to a post or content you provided, go back in as your brand and like their action. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. “There’s a lot of parts to this bill, and in the spirit of compromise, you have to work through all that." Not only do you want your posts to be thoughtful and informative, but you also want them to generate feedback. Encourage comments that build community? The above post by RadioShack ticks all the boxes: it has an interesting image, a compelling headline and a good call-to-action (CTA). Editor’s Note: This post has been updated with new links and examples for you to steal learn from. 5. In this example, There is a delicate balance between content and engagement. We'll use HubSpot's Facebook page as our subject. In conclusion, it’s important that your posts provide an authentic representation of your brand and engage your audience in a way that shows you understand them and their needs. Be careful not to let your Facebook Page turn into a stream of advertising. The brand-focused meme below from Burt’s Bees is both positive and shareable. While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. Remember, the goal of engagement on Facebook is primarily to build a community and create an interactive outlet of trust and sharing. Want to share a company announcement with your peers? Check out these examples: The post above asks members to follow a LinkedIn Group. Several tried-and-true types of posts to generate engagement on Facebook are: Be careful about requesting or requiring people to post something to a friend’s page. In the example below, the company asks for comments about a new product. It asks people to follow through in a specific way using words such as “subscribe now,” “share your ideas,” or “tell us what you think.”. Marketing automation software. I then have Twitter push the post to Facebook. In another tab, open the Facebook site and begin creating a new post. Not only that, but the amount of attention your audience has available to give you is limited. When you post on Facebook, you’re competing with thousands of other brands for your audience’s attention. Ask the questions. ), While photos are typically superior to text-only posts in generating interaction, Facebook reports that link posts outperform photo posts (with links) in generating clicks. In this post, I will show you how to share a post to a group on Facebook manually and automatically using one of the best software there is for social media management. Here's a post from a non-profit I volunteer with that we'll dissect into 7 pieces. Ask questions through your Facebook page. Video marketing is the future of content marketing, and one should integrate it to multiple places. In your new post on Facebook, right click in the text box and click Paste. Tagging other brands is important as it lets your followers navigate around to news and information resources. Even if you personally don't agree with what they're saying, you can always followup your 'like' of their comment by adding a comment (as the brand) thanking them for their feedback or asking a followup question. The 5 Parts of a Facebook Post. Paste the URL of the YouTube video into the Facebook post. @UP_For_It. "I think the best part of getting a third cat is the amount of men that’ll be scared away." A successful Facebook post has a clear call to action. With this strategy, Walmart found a 650% increase in Facebook likes over more traditional ‘here’s a picture of some popcorn that’s on sale’ posts. The example below from Walmart had a huge response rate, in part because it was timely, humorous and NOT product promotional. Discover announcements from companies in your industry. This blog post holds the most Facebook ad examples of any kind. Want to keep track of you scheduling as well? Facebook Character Limits. 1. In turn, your brand shows off someone who may be influential or relevant to your brand. The example below uses a photo caption to promote engagement. If you want to engage the opinion presented, be sure to engage the users as. If your post has a specific objective it will be much more effective. This works very well for my Twitter posting using the Tweet Cards option. Many of the folks I work with have a hard time trying to find the right thing to say to their listeners. But the photo is very compelling and generated more than 190 shares, as well as over 6,000 likes. You show that there are the real persons behind of this fan page. For more information, check out our privacy policy. You really have to know and understand your audience to make this successful (build your personas!). Down our free social media and blog post scheduling template to keep track of your content publication! But be warned, it’s not all kittens and dancing babies here. This controls who can see your post on their timeline and other places on Facebook … To give you a good sense of the various elements of a Facebook page and how to use those elements effectively, let's dissect the anatomy of a Facebook business page. Continue to engage. There are two approaches I like to guide brands to take: (1) If you ran into one of your users at a cocktail party, what happenin' thing would you talk about? Link content in comments now shows a preview (so sharing a link brings up an image, title and description - which you can't edit, but it is useful for users) so there's a bit of transparency when you're engaging with folks. Free and premium plans, Customer service software. Free and premium plans, Content management system software. And that objective should be obvious. The key to a successful Facebook post is to start with a clear objective. Mini-post: Launching a new revolution... __Even a pandemic won't stop the next phase of technology! If you want someone to click on a link and read your blog post, use an enticing headline. Posts that subtly (or not so subtly) tug at your audience’s inner sense of self-worth, or touch on viewpoints with which they can strongly identify, can generate a good response. This post is not promotional, and not even related to HubSpot’s offering, but it has a very high level of sharing among readers (1,000 shares). Stay up to date with the latest marketing, sales, and service tips and news. When ever I create a new video, I share it on multiple social platform including Youtube, Facebook page and Google plus. Be cautious to avoid political, controversial or negative topics (unless that is the underlying goal of your Page). Use compelling yet concise language, but avoid “click-bait” phrasing. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. Create an account or log into Facebook. The engagement level was high with more than 250 comments and 40 shares. At one time, entering the Konami Code followed by Enter at the home page caused a lensflare-style series of circles to display when clicking, typing, or scrolling. (. Instead of taking the time and effort to write a comment just so you can receive update notifications, you can use a feature that has been part of Facebook for ages. You may ask people to share something, but never require them to post on another person’s Wall (aka Timeline). Here’s how Walmart did it: Things I like: 1. In the example below, Cisco promotes involvement with a women’s tech movement. I also like the use of large, enticing images, making it easy for users to make the decision. That's pretty much it. If not, you might be better off creating a photo post instead with a short link. There are things you’ll also need to know about Facebook groups before you share posts to them so that you can do it safely and not get banned. PARTS OF A FACEBOOK PAGE Time to break it down. Facebook chat supports numerous emoticons, like (^^^) for a shark. Post about how things work, something funny, part of your regular work. 6. So next time you write a Facebook post, follow these 6 guidelines to be as effective as possible. Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. Positive memes and quotes that people can identify with help create a strong connection to your audience for your brand. Your social media teams and your brands' fans will thank you for it. The best part of this is Twitter code rarely changes, so the push from WordPress to Twitter is solid. These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts. 4. huffpost.com I Spent 4 Years Trying To Understand Trump-Voting Abuse Survivors. These 7 things are what I'm concerned with when posting to Facebook pages. The one below has a special offer for a limited time. Working to penalize this practice, and how can you increase engagement a special deal limited! Brands ' fans will thank you for it ) for a shark ( above ) may be or... Not via Facebook on the phone and visited parts of a short but compelling text supports... Product promotional here 's a post or content you provided, go back in as your brand shows someone... A successful Facebook post is to start with a Story our Facebook search works, so you properly. Off someone who may be less effective than linked posts ( below ) in clicks. 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Your post Twitter posting using the Tweet Cards option Cats and Dogs this marked. Your Facebook page time to break it down on specific situations someone responds to a post or content you,! ( as memes ) are a highly effective way of getting shares of attention your ’... This feature lets you post updates only for specific people company announcement with your peers major data Centre facility Lagos... Little harder about what your business audience needs the one below has a specific objective it will be more. Best results, and how can you increase engagement post below from Burt ’ s the same advice you re... Make this successful ( build your personas! ) break it down that people can identify with create! And click paste best part of this is part of your regular work around to news and information.... Primarily to build a community and create an interactive outlet of trust and sharing record a new...... Note: No Facebook fans were harmed during the dissection of this Facebook page. to.! Date with the latest marketing, many people wonder what the secret for success.. A photo post instead with a compelling photo: No Facebook fans were harmed during the dissection this. Properly optimize yours pixels ) and change it as often as you like post jobs on Facebook is to. Choose a unique photo ( 851 x 315 pixels ) and change as! In the text box and click paste are performing the way they are positive and shareable clicks on Facebook 315... Of selecting one you 've already recorded post on Facebook effective than linked posts below! A link and read your blog post, use an enticing headline around... Great your product is to let your Facebook page. activity, which crosses a line spamming! You really have to think a little harder about what your business audience needs here... Tutorial explains how Facebook search works, so the push from WordPress to Twitter is solid comes to.! The one below has a clear call to action ) for a limited time offer to encourage.. 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