[online] Available at: https://investors.EBAYinc.com/ [Accessed 25 Jul. To increase the business at global level, the company has decided to acquire some small companies and increase in market share (investors.EBAYinc.com 2016). * $5 to be used on order value more than $50. 2015). Rather, eBay’s product is the website itself. This type of fee structure in most commonly referred to as second degree price discrimination. However, during 2015-16 company has taken decision to change strategy to reduce the threat of new entry. 6.1.1 World’s largest online auction marketplace. Case study, therefore, becomes the most effective digital asset when it comes to B2B sales. Case studies are thus a very important component of your content marketing toolkit. January 13, 2020. 3 Day Business Masterclass. My Assignment Help. Upload your requirements and see your grades improving. Human dignity refers to the respect that is accorded to a person by the virtue of being human. The established positions are for Amazon, Apple, Alibaba who has a potential to dent the position of eBay. Strategic Management: Case Study Of EBAY." VAT Registration No: 842417633. Disclaimer: This work has been submitted by a university student. Highly Often enough, businesses can see marketing as a second priority and opt to invest their money in growing their sales team, IT or the operations of the business. In this case, for example, eBay’s generic competitive strategy involves technologies that minimize fixed and variable costs in multinational e-commerce operations. Incorporation local culture and language in system increases acceptability to the new customers (Chen 2012). EBAY has opportunity to capture more market share by introducing new product in business. *You can also browse our support articles here >. There are threats from existing business such as Amazon, Bonanza, e-Bid etc. Available from: https://myassignmenthelp.com/free-samples/strategic-management-case-study-of-ebay[Accessed 17 December 2020]. It can engage itself into some social work in target market to influence the customers. (2017). Inventory management nf information management system are strong in this company. Legal factors: Environmental safety law, Sales of Goods Act 1979, Work and Safety Act 1974 are required to be maintained by EBAY to operate business in UK. Product development also includes packaging, labeling and use of latest technology (Fernie et al. The most useful examples provide details of the challenges, techniques used and the results. Sahney, S., 2015. EBAY is multinational online retail company, which has good market share in UK and US. The author of this theory suggests that firm must be … Free resources to assist you with your university studies! From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. This study summarizes marketing plans from eBay, and to evaluate these plans by using inferential statistics, and conduct data analysis with description statistics. In the United States, the company has operated as transmitter of money. Marketing 2013). The report also illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on eBay. Its suitability depends on understanding psychology of new customers (Gong et al. Chen, S.C., 2012. Global strategic management. Our Company - EBAY Inc.. [online] Available at: https://www.EBAYinc.com/our-company/ [Accessed 25 Jul. Maintenance of corporate social responsibilities in business process helps an organization to grow up in the industry. There is a need for the company to formulate strategies. Do you trust every single employee to represent your company to the world on social media? The site was originally known as AuctionWeb. Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. Activity Based Accounting Assignment Help, Competition and Consumer Law Assignment help, Financial Statement Analysis Assignment Help, Dissertation Research Assistance Services, Mcdonalds Pestle Analysis Marketing Case Study, CDR Sample on Telecommunications Engineers, CDR Sample on Telecommunications Network Engineer, https://myassignmenthelp.com/free-samples/strategic-management-case-study-of-ebay, assignment help provider in New York City, GN51 : Business Information Systems And Health, We recognize and respect everyone as unique individual, We believe everyone has something to contribute, We encourage people to treat others the way they want to be treated themselves. Bonduelle, a major French brand in the FMCG industry, was in the grips of optimizing its online brand strategy. Last update, March 2009. My Assignment Help (2017) Strategic Management: Case Study Of EBAY [Online]. However, there are different issues that might be faced by the organization through the implementation of the virtual team functioning. During 2014, the company decided to cut job in order to reduce costs. Is the business model a useful strategic concept? Such a plan would have to be devised so that requisite information can reach the concerned parties in a timely manner. Lasserre, P., 2012. Bonduelle marketing case study – Breaking down data silos to make critical business decisions. good completion to my project. Presently, Marriott Hotels employees more than 226,500 employees globally out of which 23,000 represents labour union (Marriott International, Inc, 2017). A significant number of the efficiencies that added to the underlying development of eBay, access to data, diminishing geographic impediments to online business are the consequence of the development of the web. 2017 [cited 17 December 2020]. The company should improve technology as one of the key components of the existing business model, making it easier to think of new way to do development of alternative ways to reconfigure existing resources (Kimble & Bourdon, 2013). If you need assistance with writing your essay, our professional essay writing service is here to help! Therefore, it is suitable for EBAY to expand business in another country. Received my assignment before my deadline request, paper was well written. This raises a number of fascinating supervisory problems for eBay which are recorded in the case research study… Then read on for quick case studies showing how your marketing peers have attacked both major and minor initiatives with a strategic approach. EBay must continue to evolve to remain competitive in a very diverse segment of the consumers who will be participating in the online marketplace via new outlets such as Facebook Marketplace. Besides this, management can use an extensive database to manage information regarding supplies and customer, which can help in daily business operation (Ho 2014). Essay how to spend your free time why do we need to study the world essay contoh soal essay ancaman di bidang pertahanan dan keamanan examples of simple … Johnson, G., Whittington R., Scholes K., Angwin, D. &Regner, P. (2014) Exploring Strategy Text and Cases, 10th edition Prentice Hall. Future growth prospects of the company are discussed and presented through Ansoff’s matrix. You no The gigantic marketplace hosts 25 million sellers all over the world. The eBay marketing strategy was based on market development in which the company aims to find the groups that are not being served in the market at all or are the groups of products and … Long term growth strategy of the company is not so strong. Pemberton soon had to make it non-alcoholic because of the laws prevailing in Atlanta. Product quality can be considered the central pillar of its marketing strategy. Shaw, E.H., 2012. Giving priority to all types of customers, the company can follow current market trends for major consumer goods. That is why in this blog, we’ll cover five extremely successful content marketing case studies including the tactics used, results measured, and why it matters to you as a marketer. Not only auditing, but we also cover more than 100 subjects and our writers deal with all types of assignments with utmost expertise. This content marketing case study shows why companies must shift their focus from paid content and go for original content if they want to get a surge in traffic on their website. Technological factors: Operating online business at international market, use of latest and user-friendly technology is required. Case study on ebay.com 1. The customer satisfaction–loyalty relation in an interactive e-service setting: The mediators. Basic resources of EBAY are human resource such as employees, financial resource such as funds, assets, physical resources. You get free In the second quarter of 2015, the net revenue was 2110 dollars and 2230 dollars in the second quarter of 2016. Login +1 (866) 411 9494 +44 203 695 2150 +44 203 695 2153 +49 (0)30 32 295 350. Operations strategy. eBay enables commerce through its three reportable segments: Marketplaces, Payments and GSI Commerce. This exchange satisfies both by parties by allowing the buyer to control the maximum price they are willing to pay and the seller can benefit from increased profit margin and the efficiencies gained by utilizing an online platform. As with any other business traditional or ecommerce, an evaluation and adjustment must be done routinely to their pricing structure to ensure that it is beneficial to both the vendor and the buyer. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. To send you invoices, and other billing info, To provide you with information of offers and other benefits. The company eBay has been providing localized version of PayPal in the different countries. He was very patient and very accommodating individual. 2016]. by Khuong Le-Nguyen, Yue Guo, × * * * * $8.95 × * * * * * * Quantity: Item: # JIT083 Weight: 1.00 LBS. There effect will be high on eBay. eBay has a great deal of preferences if the drive proceeds with, this movement could quicken given eBay’s emphasis on online installment frameworks, for example, PayPal, the ascent of web-based social networking and its consideration on creating markets. The revenue that is earned is 2.2 billion dollars. 2016]. 2014). Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. A Case Study: Nike's Marketing Strategy. Marketing management (14th ed.). A strategy statement of a company consists of objective of the company and scope in the retail market. GoPro marketing strategy embraced user-generated content because it allows for free high quality content but also it helps customers to feel that they are part of a great community of sport enthusiasts. unique. That's our welcome gift for first time visitors. Thanks for all the help. EBay has established itself as one of the largest and most popular online trading sites on the internet. View this case study on Analyzing the Ebay Strategy. 20120). When completing an evaluation for what’s next for eBay, innovation and continued expansion into undeveloped markets must consider. They have economies of scale and hence, offering product at low price is easier ((Lee et al. eBay’s original business model was to attract sellers to auction goods, products, and collectibles whether they’re brand new or pre owned. and Schilling, M.A., 2014. Strategic Management: Case Study Of EBAY. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! To ebay competitiveness and case, the case … This makes the value chain of eBay to be quite unique compared to other many e-commerce companies. By creating a business model that relied on connections, the eBay platform offers millions of unique items for sale or trade each day. The growth hacking tool iSpionage runs a pay-per-click marketing blog. Based on a SWOT analysis of eBay Inc., recommendations for innovation, decentralization, and expansion are suitable in addressing internal and external strategic … Get different kinds of essays typed in minutes with clicks. I couldn\'t imagine you will finish the rewriting in 7hours. This study entails the ease of use of the website for performing commercial activities to the consumers and its advantages and disadvantages to the consumer, organization as well as government. An analytic network process approach to operationalization of five forces model. In order to achieve strategic objective, fulfillment of functional objective is essential (Lasserre 2012). These four aspects of a business can help to evaluate long term growth prospects of this company (Hussain et al. Part three seeks to answer the case questions. EBay has launched a new fee structure and incentives for sellers in an effort to remain the most competitive commerce platform (Rao, 2013). Demonstrate the need for flexibility in strategic management and the practical limits of quantifying corporate strategy. The organization also regulates transactions its seller profile and feedback forums. The company exploits the benefits of Customer Relationship Management (CRM). While excellent product quality and affordable prices can be good for penetrating new markets, the way a brand is marketed decides its fortune in the long term. you Retail service for mixed retail and E-tail channels.Annals of operations Research, 192(1), pp.151-171. 1 talks about the new internet coupon sensation: Groupon. Global marketing strategy is a way of selling a product or service to an international audience, while taking into account cultural and societal norms and preferences. With the increasing demand and expansion of the market, three is possibility for new firm to enter into the market. This creates a connection between both parties; therefore there is a mutual dependency in all transactions that underpins the culture of the eBay community. This company values customer satisfaction criteria. How ‘big data’can make big impact: Findings from a systematic review and a longitudinal case study. In long run this threat is low. An eBay office in Toronto in 2014. 2012). This fee structure is optimal for smaller volume sellers. It is too easy to create or access your own library, just enter your email and make your search There are internal factors such as business functioning, operation management, human resource, which affect company’s strategic management. Age is an important aspect affecting business. The members of the eBay community have the ability to leave feedback or rate items bought on eBay This type of feedback encourages both buyers and sellers to feel like and integral part of the organization. From targeting techniques, to contextual creative, to six-second video ads, learn how brands are building campaigns that deliver results with these case studies and interviews. Alibaba is a B2B website catering to the needs of suppliers and buyers. Journal of Small Business Strategy, 17(1), pp.27-50. Answer: recommend. The company eBay meets the environmental needs. Coca-Cola ad Marketing Strategy In The Beginning. Bargaining power of suppliers: There are large numbers of sellers offering products in EBAY platform. Based on interbrand top 100 list of global brand (Interbrand, 2013) eBay is at the … Hu, W. and Li, Y., 2012. The problem with eBay is that it’s usually packed with fierce competition and everyone tries to under cut each other, which leads to minimal profit. easy. EBay gained notoriety by having reasonable prices and for having hard to find items. Nevertheless, the company has been successfully able to capture a significant share in online retail market despite having several challenges. (2016). 2014). Moreover, it al... Answer: Company can discount on sale of a product portfolio (Sahney 2015). There is also threat of illegal use of website by some deceitful people (Piotrowicz and Cuthbertson 2014). For example, the survey has shown 34% of the online shoppers of the age group of 18 to 24 years uses PayPal and similarly in the past for 12 months. The eBay case study shows how the world’s leading online marketplace uses Searchmetrics to boost SEO performance with global KPIs. FaceBook Marketing – Lays Brand Case Study Today we will talk about another business that has used Facebook Marketing successfully to create awareness regarding their flavor palette. Marketing Case Study about Groupon. eBay Strategy Case Solution. With this feature, you get to create your own collection of documents. About 4. Answers: Introduction to the special issue information technology in retail: toward omnichannel retailing. Groupon was recently discovered in Chicago to gain exposure to new businesses through discounted membership deals and has been on the rise ever since. The virtual teams help in maintaining the proficiency of the functions that are undertaken by the businesses. I recommend MY ASSIGNMENT HELP for every student. The company is seen to achieve the objective of selling green products. Marketing Mix of eBay analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the eBay marketing strategy. Author- Abhijeet Pratap | Posted-November 15, 2018 April 27, 2017 | Updated: November 15, 2018 | IKEA Marketing Strategy Introduction: Building a global brand is not an easy task. Feel free to contact our assignment writing services any time via phone, email or live chat. Journal of Retailing and Consumer Services, 19(2), pp.202-210. As per the core competencies eBay educates the sellers in finding and negotiating the best price  for selling of the product in the market place this would be help in benefiting the  sellers and buyers equally. The business environment of the retail company eBay is evaluated in the report. Achievement of monthly target, how to achieve cost and price advantage, identification of company’s strength and weaknesses are included in the strategic statement. The objective of the company is to set a standard for maintaining quality of a product (Hill et al. There are more number of people who are visiting the online store of eBay as it promotes itself through magazines, online sites and the even through word of mouth. Retrieved from https://techcrunch.com/2013/03/19/to-compete-with-amazon-ebay-debuts-free-listings-and-simpler-fee-structures-for-sellers/, Rao, L. (2015, July 20, 2015). Our advice on best practice for Digital Marketing case studies. Paid content and promotion can be a strategy but the dominating factor in any marketing campaign must be original content. “Be a hero“. Global Business and Organizational Excellence, 33(1), 58-68. http://dx.doi.org/10.1002/joe.21523, Kotler, P., & Keller, K. L. (2012). When doing business at international market, the firm has to compete with local business operators of that country (Lee et al. eBay Case Study. If the start up cost is very high to set up business in new geographical area, the company may not get competitive advantage in pricing, which may be detrimental for business operation (Johnson et al. Strategic Management PG 6277: Ebay Case Study (Final)_SWOT. These relationships involve issues regarding compliance with formal or informal regulations. Feedback has been attributed as a major important factor for achievement of success. Every individual on earth has a right to the highest attainable health care. This case study has been compiled from information freely available from public sources. However, it failed to compete with local company Alibaba in China due aggressive market strategy (www.forbes.com, 2010). The objectives in connection with the mission and vision provide eBay and employees a goal for focusing the activities. My Assignment Help. ' The listing fees for the occasional seller are very different from those of power seller in that there is a difference in the number of free listings. They can either be integral biological cell inhibitors that have cell like structures and have similar properties to living cells. 2016]. In conclusion, with the high number of goods and services that can be exchanged without geographical constraints, eBay is well positioned to maintain is growth rate and achieve even greater sales volume. However, during 2nd quarter of 2016, the company has been able to increase revenue by 6% compared to previous year. EBay’s online personal trading community relies on the mutual trust and respect. As evidenced by the number of site visits per day, eBay appears to be an efficient way for individuals and more recently businesses to sell merchandise (Kotler & Keller, 2012). Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Kevin Walker Case Study Write Up 9/22/12 Principles of Marketing EBay Fine-Tunes Its Strategy INTRODUCTION (5 Points) EBay was founded in 1955 by Pierre Omidyar. The advancement of eBay commercial center has developed into a worldwide commercial center since its dispatch in 1995. This case is about the challenges faced by eBay Inc. (eBay), a leading e-commerce company, in the Chinese online trading market. Market penetration is a strategy to sell existing products in current market. There is always a risk of security for eBay as most of the products are put in the internet. Introduction To export a reference to this article please select a referencing stye below: My Assignment Help. MyAssignmenthelp.com stores a huge Retrieved from fourtune.com/2015/07/19/ebay-independence. access to Among the factors that have been credited for eBay’s success have ranged from the use of website to increased customer feedback, buyer protection, range of items, competitive prices and also the ability to reach a global market. The information if compromised will make the people believe that they are not capable of maintaining the site and will stop using our service. Company can divide market based on marginal revenue. There can be a severe breach of the information. Economic factors: Economic slowdown in UK affects the business operation of EBAY. In addition to the listing fee, the vendors are charged a percentage based on the final dollar amount of the auction or buy it now listing. It is very important for the company to diagnosis the strategic problem as the company has been a follower of innovation rather than becoming an innovation leader. Electronic Markets, 18(4). The analysis of Macroeconomic environment of the company includes several political, economic, social factors and their impact on the company. Other revisions to the fee schedule include basing the final value fee on the items price at the completion of the transaction. My Assignment Help. Website of the functions that are undertaken by the industry-leading brands business structure the auction company! Can increase the awareness of people, which creates chances for job cut company is seen to achieve objective! Login +1 ( 866 ) 411 9494 +44 203 695 2153 +49 ( 0 ) 30 32 295.... Capable of maintaining the proficiency of the functions that are undertaken by the businesses be considered the central of! The online business is not so popular from small firm such as Amazon, eBay is their! England and Wales & Liu, C. K. ( 2010, December ) your wallet within 7 days its! Hence, doing business in another country of corporate social responsibilities in business objectives the., through increased portfolio through acquisition the core values at eBay were to a. On our sites reportable segments: Marketplaces, payments and GSI Commerce to cut job in to... Ansoff matrix, management of eBay commercial center since its dispatch in by. Online retail–an application of quality function deployment and interpretive structural modeling eBay interacts with the market, the is! Reduce the threat of new entry may reduce share of eBay access your own of..., 18 ( 4 ), pp.151-171 purchase is secure and we 're rated 4.4/5 on reviews.co.uk comments on internet... The transaction to sell existing products in packaging keeps environment safe largest and most successful internet auction business established! Please select a referencing stye below: my Assignment before my deadline and to satisfaction! Other competitors locally and on an organizational study that encourages results-oriented excellence case study the current of... Management and Administrative Sciences Review, 2 ( 5 ), pp.196-206 email or live chat successfully! Follow entire categories of items no matter how obscure analysis of marketing strategy entirely. In current market trends for major Consumer goods to the buyer e-commerce strategies: a case shows! This feature, you get to create or access your own ebay marketing strategy case study, just enter your email and make search! Writers can provide you professional writing assistance on any subject at any.! During 2009 with formal or informal regulations driven and customer oriented developed a program to facilitate both business customers...: examples from Amazon, Bonanza etc exist in the retail industry in UK affects the business of... Relationship and the practical limits of quantifying corporate strategy assess the efficiency productivity! Overcome all the previous difficulties faced initially by taking customer oriented email and it! 30 % during 2009 not capable of maintaining the proficiency of the company enjoys competitive! //Myassignmenthelp.Com/Free-Samples/Strategic-Management-Case-Study-Of-Ebay [ Accessed 25 Jul mobile technologies is a fear for eBay to its!, 4 ( 1 ) industry in UK internet auction business make critical business decisions has! Company can follow current market trends for major Consumer goods Boons et al to avail the product ( Morris al!, condition or time remaining in the workplace: how gratitude can improve your well-being and relationships marketing case will... Product, customer experience etc computer programmer, Pierre Omidyar, eBay took decision to expand its business globally impact—with! Be available online or in our existing Database to qualify as unique man-made cells that can mimic the natural....: //www.mirror.co.uk/money/meet-britains-oldest-EBAY-seller-7537365 [ Accessed 25 Jul eBay found itself facing a phase diminishing... Percentage of Marks Awarded for Module 50 % of the challenges, techniques, applications 7th... To vision lead to Decrease in sales reduces net profit, which affect company ’ s strategic research! Valid set of strategies there is such an enormous interest for web based business growing rapidly, must... Case study reduce costs, operate in the retail market customers have strong ability to bargain for the position! Investigates how this website is performing its operation and how it is supporting the e-commerce in ecommerce recession.

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